Advertising, promotion and other aspects of integrated marketing communications

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Material type: Text

TextPublication details: Delhi: Cengage, 2018.Edition: 10th edDescription: xix,635p.: ill.;pbk. 25 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Sirmaur	659.1 AND (Browse shelf(Opens below))	Available		002785

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Includes bibliographical references and index.

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