Strategic corporate communication in the digital age
Strategic corporate communication in the digital age
- Bingley Emerald Publishing 2021
- 259p.
Table of Contents: 1. Strategic dialogic communication through digital media during COVID-19. 2. Trust and belonging in individual and organizational relationships. 3. Corporate communication through social networks: The identification of key dimensions for dialogic communication. 4. The corporate communications executives' interactive engagement through digital media. 5. Using the balanced scorecard for strategic communication and performance management. 6. Recruit, retain and report: UK universities' strategic communication with stakeholders on Twitter. 7. The use of mobile learning technologies for corporate training and development: A contextual framework. 8. The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram. 9. Large-scale retailers, digital media and in-store communications. 10. The use of digital media for marketing, CSR communication and stakeholder engagement. 11. Corporate communication and integrated reporting: the materiality determination process and stakeholder engagement in Spain. 12. E-marketing practices of micro, small and medium sized enterprises. Evidence from India 13. Small and medium sized enterprises' engagement with social media for corporate communication. 14. A taxonomy of online marketing methods for corporate communication.
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
9781800712652
Strategic planning
Digital communications
Communication in organizations Technological innovations
658.45 / STR
Table of Contents: 1. Strategic dialogic communication through digital media during COVID-19. 2. Trust and belonging in individual and organizational relationships. 3. Corporate communication through social networks: The identification of key dimensions for dialogic communication. 4. The corporate communications executives' interactive engagement through digital media. 5. Using the balanced scorecard for strategic communication and performance management. 6. Recruit, retain and report: UK universities' strategic communication with stakeholders on Twitter. 7. The use of mobile learning technologies for corporate training and development: A contextual framework. 8. The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram. 9. Large-scale retailers, digital media and in-store communications. 10. The use of digital media for marketing, CSR communication and stakeholder engagement. 11. Corporate communication and integrated reporting: the materiality determination process and stakeholder engagement in Spain. 12. E-marketing practices of micro, small and medium sized enterprises. Evidence from India 13. Small and medium sized enterprises' engagement with social media for corporate communication. 14. A taxonomy of online marketing methods for corporate communication.
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
9781800712652
Strategic planning
Digital communications
Communication in organizations Technological innovations
658.45 / STR