Strategic corporate communication in the digital age (Record no. 988813)

MARC details
000 -LEADER
fixed length control field 02189 a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241025163246.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781800712652
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.45
Item number STR
245 ## - TITLE STATEMENT
Title Strategic corporate communication in the digital age
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Emerald Publishing
Date of publication, distribution, etc. 2021
Place of publication, distribution, etc. Bingley
300 ## - PHYSICAL DESCRIPTION
Extent 259p.
500 ## - GENERAL NOTE
General note Table of Contents: 1. Strategic dialogic communication through digital media during COVID-19. 2. Trust and belonging in individual and organizational relationships. 3. Corporate communication through social networks: The identification of key dimensions for dialogic communication. 4. The corporate communications executives' interactive engagement through digital media. 5. Using the balanced scorecard for strategic communication and performance management. 6. Recruit, retain and report: UK universities' strategic communication with stakeholders on Twitter. 7. The use of mobile learning technologies for corporate training and development: A contextual framework. 8. The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram. 9. Large-scale retailers, digital media and in-store communications. 10. The use of digital media for marketing, CSR communication and stakeholder engagement. 11. Corporate communication and integrated reporting: the materiality determination process and stakeholder engagement in Spain. 12. E-marketing practices of micro, small and medium sized enterprises. Evidence from India 13. Small and medium sized enterprises' engagement with social media for corporate communication. 14. A taxonomy of online marketing methods for corporate communication.
520 ## - SUMMARY, ETC.
Summary, etc. Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning
9 (RLIN) 5343
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital communications
9 (RLIN) 9051
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in organizations Technological innovations
9 (RLIN) 9052
720 ## - ADDED ENTRY--UNCONTROLLED NAME
Name Camilleri, Mark Anthony, ed.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Jammu Jammu General Stacks 10/11/2022 Segment Books 4253.20   658.45 STR IIMJ-6710 10/11/2022 6860.00 10/11/2022 Book

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