Marketing strategy: planning and implementation (Record no. 262926)

MARC details
000 -LEADER
fixed length control field 00611nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b1992 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780256112719
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
9 (RLIN) 133565
245 ## - TITLE STATEMENT
Title Marketing strategy: planning and implementation
Statement of responsibility, etc. Walker, Orville C.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood
Name of publisher, distributor, etc. Irwin
Date of publication, distribution, etc. 1992
-- 150283
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 593 p.
365 ## - TRADE PRICE
Price amount USD 30.95
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Irwin series in marketing
9 (RLIN) 183838
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Boyd, Harper W.
9 (RLIN) 1099294
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Larreche, Jean-Claude
9 (RLIN) 185580
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Ahmedabad Ahmedabad   04/05/2009   658.8 W2M2 126348 04/09/2009 04/09/2009 Book

Powered by Koha