Advertising agency audit (Record no. 297094)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01105nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1902433769 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.112 |
| Item number | F2A2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Farbey, A.D. |
| 9 (RLIN) | 193739 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising agency audit |
| Statement of responsibility, etc. | Farbey, A.D. |
| Remainder of title | A three-part guide to auditing your advertising agency, evaluating new agencies and establishing effective in-house disciplines |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cambridge |
| Name of publisher, distributor, etc. | Cambridge Strategy Publications Ltd., |
| Date of publication, distribution, etc. | n.d. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 145 p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Portfolio of marketing audits |
| 9 (RLIN) | 185440 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The advertising agency an organization uses can make a radical difference to its success. In a period of increasing accountability and pressure for performance, it is no longer sufficient to rely on judgement alone to evaluate agency performance. This guide sets out a step-by-step process which can be used to audit the performance of your advertising agency. Divided into two sections this audit explains how to audit the performance of a current agency and also how to evaluate the potential of a new agency. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising Agencies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ahmedabad | Ahmedabad | 10/10/2007 | Astha Book Agency | 1 | 659.112 F2A2 | 163355 | 28/06/2013 | 27/06/2013 | 09/04/2020 | Book | Missing |