Advertising agency audit Farbey, A.D. A three-part guide to auditing your advertising agency, evaluating new agencies and establishing effective in-house disciplines

By:

Farbey, A.D

Material type: Text

TextSeries: Portfolio of marketing auditsPublication details: Cambridge Cambridge Strategy Publications Ltd., n.d.Description: 145 pISBN:

1902433769

Subject(s):

DDC classification:

659.112 F2A2

Summary: The advertising agency an organization uses can make a radical difference to its success. In a period of increasing accountability and pressure for performance, it is no longer sufficient to rely on judgement alone to evaluate agency performance. This guide sets out a step-by-step process which can be used to audit the performance of your advertising agency. Divided into two sections this audit explains how to audit the performance of a current agency and also how to evaluate the potential of a new agency.

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode	Item holds
Book	Ahmedabad	659.112 F2A2 (Browse shelf(Opens below))	Available	Missing		163355

Total holds: 0

The advertising agency an organization uses can make a radical difference to its success. In a period of increasing accountability and pressure for performance, it is no longer sufficient to rely on judgement alone to evaluate agency performance. This guide sets out a step-by-step process which can be used to audit the performance of your advertising agency. Divided into two sections this audit explains how to audit the performance of a current agency and also how to evaluate the potential of a new agency.

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