Marketing strategy : (Record no. 30037)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01086cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2613972 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200505162750.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980608s1999 maua b 001 0 eng |
| 035 ## - SYSTEM CONTROL NUMBER | |
| -- | (DLC) 98008631 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 98008631 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256261180 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .W249 1999 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 21 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 9 (RLIN) | 133565 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Remainder of title | planning and implementation / |
| Statement of responsibility, etc. | Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Irwin/McGraw-Hill, |
| Date of publication, distribution, etc. | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 393 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper W. |
| 9 (RLIN) | 338260 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Larréché, Jean-Claude. |
| 9 (RLIN) | 338261 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 919 ## - | |
| -- | 284334 |
| 991 ## - | |
| -- | c-GenColl |
| -- | HF5415.13 |
| -- | .W249 1999 |
| -- | 00058635030 |
| -- | Copy 1 |
| -- | BOOKS |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indore | Indore | 05/05/2020 | 658.802 M2W2 | IIMI-3533 | 05/05/2020 | 05/05/2020 | Book |