Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.

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TextPublication details: Boston : Irwin/McGraw-Hill, c1999.Edition: 3rd edDescription: xxiii, 393 p. : ill. ; 26 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Indore	658.802 M2W2 (Browse shelf(Opens below))	Available		IIMI-3533

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Includes bibliographical references and indexes.

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