The Brandmindset / (Record no. 30212)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01353cam a22003494a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12081679 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200505162912.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000626s2000 nyua b 000 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 00268911 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm42908089 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | VPI |
| Transcribing agency | VPI |
| Modifying agency | DPL |
| -- | NYP |
| -- | DLC |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007134795X |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | K62 2000 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| Edition number | 21 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Knapp, Duane E. |
| 9 (RLIN) | 136743 |
| 245 14 - TITLE STATEMENT | |
| Title | The Brandmindset / |
| Statement of responsibility, etc. | Duane E. Knapp. |
| 246 18 - VARYING FORM OF TITLE | |
| Title proper/short title | Brand mindset |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 277 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 269-271) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/bios/mh041/00268911.html">http://www.loc.gov/catdir/bios/mh041/00268911.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/mh021/00268911.html">http://www.loc.gov/catdir/description/mh021/00268911.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/mh021/00268911.html">http://www.loc.gov/catdir/toc/mh021/00268911.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | pccadap |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 919 ## - | |
| -- | 286493 |
| 925 0# - | |
| -- | acquire |
| -- | 2 shelf copies |
| -- | policy default |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indore | Indore | 05/05/2020 | 658.827 B7K6 | IIMI-6116 | 05/05/2020 | 05/05/2020 | Book |