Corporate identity:making business strategy visible through design (Record no. 326266)

MARC details
000 -LEADER
fixed length control field 00852nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b1990 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 087584250X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Olins, Wally
9 (RLIN) 38850
245 ## - TITLE STATEMENT
Title Corporate identity:making business strategy visible through design
Statement of responsibility, etc. Olins, Wally
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass.
Name of publisher, distributor, etc. Harvard Business School Press
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent 224 p.
365 ## - TRADE PRICE
Price amount USD 50.00
520 ## - SUMMARY, ETC.
Summary, etc. In Corporate Identity, Olins provides a fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base. 350 illustrations.<br/><br/>(https://www.goodreads.com/book/show/1224268.Corporate_Identity?from_search=true)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Organisational behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporate image
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Ahmedabad Ahmedabad General Stacks 04/05/2009 1 658.4 O5C6 124812 28/08/2013 26/08/2013 04/09/2009 Book

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