Corporate identity:making business strategy visible through design Olins, Wally

By:

Olins, Wally

Material type: Text

TextPublication details: Boston, Mass. Harvard Business School Press 1990Description: 224 pISBN:

087584250X

Subject(s):

DDC classification:

658.4

Summary: In Corporate Identity, Olins provides a fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base. 350 illustrations. (https://www.goodreads.com/book/show/1224268.Corporate_Identity?from_search=true)

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad General Stacks	658.4 O5C6 (Browse shelf(Opens below))	Available		124812

Total holds: 0

In Corporate Identity, Olins provides a fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base. 350 illustrations.

(https://www.goodreads.com/book/show/1224268.Corporate_Identity?from_search=true)

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