Marketing communications : (Record no. 35270)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01300cam a2200337 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18837934 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200505170704.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151030s2016 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2015040201 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749473402 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780749473419 (ebk) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .S65 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P. R. |
| 9 (RLIN) | 204820 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | offline and online integration, engagement and analytics / |
| Statement of responsibility, etc. | PR Smith and Ze Zook. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London ; |
| -- | Philadelphia : |
| Name of producer, publisher, distributor, manufacturer | KoganPage, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 578 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 25 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zook, Ze, |
| Relator term | author. |
| 9 (RLIN) | 356307 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 919 ## - | |
| -- | 366107 |
| 925 0# - | |
| -- | acquire |
| -- | 1 shelf copy |
| -- | Sel/ddw, 2016-04-20 |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) | |
| -- | xl03 2015-10-30 |
| -- | rm05 2016-04-26 to CALM |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kozhikode | Kozhikode | 05/05/2020 | 658.84 SMI/M | IIMKO-34820 | 05/05/2020 | 05/05/2020 | Book |