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Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook.

By: Contributor(s): Material type: TextTextPublisher: London ; Philadelphia : KoganPage, 2016Edition: Sixth editionDescription: xxii, 578 pages : color illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780749473402
Subject(s): DDC classification:
  • 658.8/02 23
LOC classification:
  • HF5415.123 .S65 2016
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Kozhikode 658.84 SMI/M (Browse shelf(Opens below)) Available IIMKO-34820
Total holds: 0

Includes bibliographical references and index.

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