MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01390nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140323b2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780137079261 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.0409172 |
| Item number |
E7E6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Eric, Kacou |
| 9 (RLIN) |
1167039 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Entrepreneurial solutions for prosperity in BoP markets: strategies for business and economic transformation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2011 |
| Name of publisher, distributor, etc. |
Wharton School Publishing |
| Place of publication, distribution, etc. |
New Jersey |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 306 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
USD |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
There has been immense worldwide excitement about the potential of Bottom of the Pyramid (BoP) businesses to help impoverished societies escape poverty. Unfortunately, many BoP firms are locked in a survival trap that keeps them small, inefficient, and unprofitable. Now, Eric Kacou identifies breakthrough business models, operational techniques, and leadership approaches that can help BoP businesses grow rapidly, successfully, and profitably. (http://www.pearsoned.co.uk/bookshop/detail.asp?WT.oss=Entrepreneurial%20solutions%20for%20prosperity%20in%20BoP%20markets&WT.oss_r=1&item=100000000376868) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Poverty - Developing countries |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Poverty - Developing countries - Prevention |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business - Developing countries - Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social responsibility of business |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sustainable development |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
