Entrepreneurial solutions for prosperity in BoP markets: strategies for business and economic transformation
Material type: TextPublication details: 2011 Wharton School Publishing New JerseyDescription: xx, 306 pISBN:- 9780137079261
- 338.0409172 E7E6
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Ahmedabad | 338.04091724 E7E6 (Browse shelf(Opens below)) | Available | 176325 |
There has been immense worldwide excitement about the potential of Bottom of the Pyramid (BoP) businesses to help impoverished societies escape poverty. Unfortunately, many BoP firms are locked in a survival trap that keeps them small, inefficient, and unprofitable. Now, Eric Kacou identifies breakthrough business models, operational techniques, and leadership approaches that can help BoP businesses grow rapidly, successfully, and profitably. (http://www.pearsoned.co.uk/bookshop/detail.asp?WT.oss=Entrepreneurial%20solutions%20for%20prosperity%20in%20BoP%20markets&WT.oss_r=1&item=100000000376868)
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