Advertising & IMC: principles and practice (Record no. 375069)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01016nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140323b2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132163644 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | M6A2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra E. |
| 9 (RLIN) | 246527 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & IMC: principles and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2012 |
| Name of publisher, distributor, etc. | Pearson/Prentice Hall |
| Place of publication, distribution, etc. | Boston |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 657 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Advertising tracks the changes in todayHs dynamic world of media and marketing communication as well as the implications of these changes to traditional practiceHand presents them to students through an accessible, well-written approach.The ninth edition highlights the increasing importance of consumers as the driving force in todayHs advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.(http://www.pearsonhighered.com/product?ISBN=9780132163644) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising - Study and teaching |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ahmedabad | Ahmedabad | 17/08/2012 | Astha Book Agency | 2 | 2 | 659.1 M6A2 | 176729 | 11/09/2019 | 06/08/2019 | 25/09/2012 | Book |