Advertising & IMC: principles and practice
Material type: TextPublication details: 2012 Pearson/Prentice Hall BostonEdition: 9th edDescription: xxviii, 657 pISBN:- 9780132163644
- 659.1 M6A2
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Ahmedabad | 659.1 M6A2 (Browse shelf(Opens below)) | Available | 176729 |
Advertising tracks the changes in todayHs dynamic world of media and marketing communication as well as the implications of these changes to traditional practiceHand presents them to students through an accessible, well-written approach.The ninth edition highlights the increasing importance of consumers as the driving force in todayHs advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.(http://www.pearsonhighered.com/product?ISBN=9780132163644)
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