MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01908nam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000074795 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IIMC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201202081123.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140626 1999 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8170367867 (IndiaPB) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788170367871 (India-PB) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8170367875 (India-PB) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201502251245 |
| Level of effort used to assign nonsubject heading access points |
kpjana |
| Level of effort used to assign subject headings |
201502251245 |
| Level of effort used to assign classification |
kpjana |
| Level of effort used to assign subject headings |
201502251244 |
| Level of effort used to assign classification |
kpjana |
| Level of effort used to assign subject headings |
201502251244 |
| Level of effort used to assign classification |
kpjana |
| -- |
201406261844 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
XAV |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Xavier, M. J. |
| 9 (RLIN) |
1533292 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing : |
| Remainder of title |
a guide for developing sustainable competitive advantage / |
| Statement of responsibility, etc. |
M. J. Xavier |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Response Books, |
| Date of publication, distribution, etc. |
c1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
359p. 23cm. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Strategic Marketing provides a systematic approach to marketing managers to formulate strategies that can give their organizations the desired competitive edge in the current environment, as well as help them to forecast and plan for future challenges. The book covers the various aspects of strategic marketing including the basic concepts, new developments, and strategies to cope with the changing business environment. It discusses the methods to analyse markets, customer requirements, competitor capabilities, organization competencies, and marketing mix. It also covers marketing research methods and demand forecasting techniques. In conclusion, the book integrates all these aspects and discusses the formulation of an effective marketing strategy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
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