Strategic marketing : a guide for developing sustainable competitive advantage / M. J. Xavier

By:

Xavier, M. J

Material type: Text

TextPublication details: New Delhi : Response Books, c1999Description: 359p. 23cmISBN:

8170367867 (IndiaPB)
9788170367871 (India-PB)
8170367875 (India-PB)

Subject(s):

Marketing

DDC classification:

658.802 XAV

Summary: Strategic Marketing provides a systematic approach to marketing managers to formulate strategies that can give their organizations the desired competitive edge in the current environment, as well as help them to forecast and plan for future challenges. The book covers the various aspects of strategic marketing including the basic concepts, new developments, and strategies to cope with the changing business environment. It discusses the methods to analyse markets, customer requirements, competitor capabilities, organization competencies, and marketing mix. It also covers marketing research methods and demand forecasting techniques. In conclusion, the book integrates all these aspects and discusses the formulation of an effective marketing strategy.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Shillong	658.802 XAN (Browse shelf(Opens below))	Available		IIMSH-0005006

Total holds: 0

Strategic Marketing provides a systematic approach to marketing managers to formulate strategies that can give their organizations the desired competitive edge in the current environment, as well as help them to forecast and plan for future challenges. The book covers the various aspects of strategic marketing including the basic concepts, new developments, and strategies to cope with the changing business environment. It discusses the methods to analyse markets, customer requirements, competitor capabilities, organization competencies, and marketing mix. It also covers marketing research methods and demand forecasting techniques. In conclusion, the book integrates all these aspects and discusses the formulation of an effective marketing strategy.

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