MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01300nam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000150581 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210301184443.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140625s2014 enk u001 u eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780500291399 |
| Terms of availability |
Rs.1774.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201904241453 |
| Level of effort used to assign nonsubject heading access points |
AUTHORITY |
| Level of effort used to assign subject headings |
201706121954 |
| Level of effort used to assign classification |
david |
| Level of effort used to assign subject headings |
201706121954 |
| Level of effort used to assign classification |
david |
| Level of effort used to assign subject headings |
201407221522 |
| Level of effort used to assign classification |
david |
| -- |
201406251250 |
| -- |
kathyayini |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
OLI |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Olins, Wally |
| 9 (RLIN) |
38850 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand new : |
| Remainder of title |
the shape of brands to come / |
| Statement of responsibility, etc. |
Wally Olins |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Thames & Hudson, |
| Date of publication, distribution, etc. |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
200 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
...looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book."--book jacket. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporate image |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| -- |
VIRTUAITEM |
| -- |
10000 |
| -- |
10000 |
| -- |
1000 |
| 6 |
79401 |
