Brand new : the shape of brands to come / Wally Olins

By:

Olins, Wally

Material type: Text

TextPublication details: London : Thames & Hudson, 2014Description: 200 p. : illISBN:

9780500291399

Subject(s):

DDC classification:

659.1 OLI

Summary: ...looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book."--book jacket.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Bangalore	659.1 OLI (Browse shelf(Opens below))	Available		IIMB-79401

Total holds: 0

Includes index

...looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book."--book jacket.

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