MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01192nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000000151 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
RGIIM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210622123605.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090725s2008 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073529899 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073529893 (alk. paper) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201301090024 |
| Level of effort used to assign nonsubject heading access points |
staff |
| Level of effort used to assign subject headings |
200907250108 |
| Level of effort used to assign classification |
staff |
| -- |
200907250106 |
| -- |
staff |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
WAL |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
WAL [ Shelf 54] |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Orville C. |
| 9 (RLIN) |
133565 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing strategy : |
| Remainder of title |
a decision-focused approach / |
| Statement of responsibility, etc. |
Orville C. Walker, Jr., John W. Mullins. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
McGraw-Hill Irwin, |
| Date of publication, distribution, etc. |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 346 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mullins, John W. |
| Fuller form of name |
(John Walker) |
| 9 (RLIN) |
2484956 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0743/2007034854-d.html">http://www.loc.gov/catdir/enhancements/fy0743/2007034854-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0743/2007034854-t.html">http://www.loc.gov/catdir/enhancements/fy0743/2007034854-t.html</a> |
