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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 6th edDescription: xx, 346 p. : ill. (chiefly col.) ; 26 cmISBN:
  • 9780073529899 (alk. paper)
  • 0073529893 (alk. paper)
Subject(s): DDC classification:
  • 658.8 WAL [ Shelf 54]
LOC classification:
  • 658.8 WAL
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Shillong Available IIMSH-0006345
Book Book Shillong Available IIMSH-0006346
Total holds: 0

Includes bibliographical references and indexes.

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