Advertising basics! : (Record no. 947498)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01208nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000101164 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221117192422.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140626 2004 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178293707 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| -- | 201406262002 |
| -- | VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | VIL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vilanilam , J V |
| 9 (RLIN) | 2792059 |
| 245 1# - TITLE STATEMENT | |
| Title | Advertising basics! : |
| Remainder of title | a resource guide for beginners / |
| Statement of responsibility, etc. | J V Vilanilam and A K Varghese |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Response Books, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 200p. 24cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | This book is a resource for anyone, who wishes to understand and unravel the exciting world of advertising. The book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. It discuss each aspect of the advertising industry in detail, giving pointers, suggestions and in-depth analysis of how things work in each department. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 2792060 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising agencies. |
| 9 (RLIN) | 2792061 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Varghese, A K |
| 9 (RLIN) | 2792062 |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 131968~~~C |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | 131968~~~C |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) | |
| a | <Advertising><Advertising agencies.> |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 10000 |
| -- | 1 |
| 6 | 131968 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Calcutta | Calcutta | 17/11/2022 | 659.1 VIL | IIMC-131968 | 17/11/2022 | 17/11/2022 | Book |