Advertising basics! : a resource guide for beginners / J V Vilanilam and A K Varghese

By:

Vilanilam , J V

Contributor(s):

Varghese, A K

Material type: Text

TextPublication details: New Delhi : Response Books, 2004Description: xi, 200p. 24cmISBN:

9788178293707

Subject(s):

DDC classification:

659.1 VIL

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	659.1 VIL (Browse shelf(Opens below))	Available		IIMC-131968

Total holds: 0

This book is a resource for anyone, who wishes to understand and unravel the exciting world of advertising. The book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. It discuss each aspect of the advertising industry in detail, giving pointers, suggestions and in-depth analysis of how things work in each department.

There are no comments on this title.

to post a comment.