Sensory marketing : (Record no. 979544)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01212nam a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000135194 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221118040906.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191219 2010 af u000 u eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781841698892 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202002040950 |
| Level of effort used to assign nonsubject heading access points | sumitra |
| -- | 201912191043 |
| -- | Sangram |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80019 |
| Item number | KRI |
| Edition number | 22 |
| 245 00 - TITLE STATEMENT | |
| Title | Sensory marketing : |
| Remainder of title | research on the sensuality of products / edited by Aradhna Krishna |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 392p. ; |
| Dimensions | 23cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book discusses how sensory aspects of products; that is, the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. It provides an overview of sensory marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Psychological aspects |
| 9 (RLIN) | 2861473 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New products |
| General subdivision | Psychological aspects |
| 9 (RLIN) | 2861474 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Senses and sensation |
| 9 (RLIN) | 2861475 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sensuality |
| 9 (RLIN) | 2861476 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krishna, Aradhna, |
| Relator term | editor. |
| 9 (RLIN) | 2861477 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 10000 |
| -- | 1 |
| 6 | 0147418 |
| e | 0147418 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Calcutta | Calcutta | 18/11/2022 | 658.80019 KRI | IIMC-0147418 | 18/11/2022 | 18/11/2022 | Book |