Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna

Contributor(s):

Krishna, Aradhna [editor.]

Material type: Text

TextPublication details: New York : Routledge, 2010Description: xxx, 392p. ; 23cmISBN:

9781841698892

Subject(s):

DDC classification:

658.80019 KRI 22

Summary: This book discusses how sensory aspects of products; that is, the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. It provides an overview of sensory marketing research.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.80019 KRI (Browse shelf(Opens below))	Available		IIMC-0147418

Total holds: 0

This book discusses how sensory aspects of products; that is, the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. It provides an overview of sensory marketing research.

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