30 day MBA in marketing (Record no. 989610)

MARC details
000 -LEADER
fixed length control field 01489 a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241025163432.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240123b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781398611009
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Barrow, Colin
245 ## - TITLE STATEMENT
Title 30 day MBA in marketing
Remainder of title : your fast track guide to business success
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2023
Place of publication, distribution, etc. London
300 ## - PHYSICAL DESCRIPTION
Extent 245 p.
500 ## - GENERAL NOTE
General note Chapter - 01: Introduction to marketing; Chapter - 02: Buyer behaviour; Chapter - 03: Marketing strategy; Chapter - 04: Products and services; Chapter - 05: Advertising and promotion; Chapter - 06: Place and distribution; Chapter - 07: Pricing; Chapter - 08: People: managing the marketing organization; Chapter - 09: Maths for marketing; Chapter - 10: Marketing and the law; Chapter - 11: Marketing plans and budgets;
520 ## - SUMMARY, ETC.
Summary, etc. The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing--Management
9 (RLIN) 6540
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing--Study and teaching
9 (RLIN) 14312
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & Marketing
9 (RLIN) 7065
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Jammu Jammu General Stacks 19/01/2024 Segment Books Distributors 1136.59 4 658.8 BAR IIMJ-7799 14/03/2024 05/03/2024 1833.22 19/01/2024 Book

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