30 day MBA in marketing : your fast track guide to business success

By:

Barrow, Colin

Publication details: Kogan Page 2023 London Edition: 3rd edDescription: 245 pISBN:

9781398611009

Subject(s):

DDC classification:

658.8 BAR

Summary: The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Jammu General Stacks	Non-fiction	658.8 BAR (Browse shelf(Opens below))	Available		IIMJ-7799

Total holds: 0

Chapter - 01: Introduction to marketing; Chapter - 02: Buyer behaviour; Chapter - 03: Marketing strategy; Chapter - 04: Products and services; Chapter - 05: Advertising and promotion; Chapter - 06: Place and distribution; Chapter - 07: Pricing; Chapter - 08: People: managing the marketing organization; Chapter - 09: Maths for marketing; Chapter - 10: Marketing and the law; Chapter - 11: Marketing plans and budgets;

The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law

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