Consumer behavior in a digital world (Record no. 991155)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01669 a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241025163723.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241003b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9798765786871 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | KAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kardes, Frank R. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior in a digital world |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kendall Hunt Publishing |
| Date of publication, distribution, etc. | 2024 |
| Place of publication, distribution, etc. | Dubuque |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 550p. |
| 500 ## - GENERAL NOTE | |
| General note | Part 1: Consumer Behavior and Marketing Strategy 1. Understanding Consumer Behavior and Consumer Research 2. Consumer Focused Strategy: Segmentation and Positioning 3. Branding Strategy and Consumer Behavior Part 2: Consumer Information Processing 4. Consumer Perception 5. Learning and Memory 6. Automatic Information Processing 7. Motivation and Emotion 8. Attitude and Judgment Formation and Change Part 3: Consumer Decision Making 9. Consumer Decision Making 10. Behavioral Decision Theory 11. Biases in Managerial Decision Making 12. Strategies for Improving Managerial Decision Making Part 4: Consumer Social Influences and Contemporary Strategies for Digital Marketers 13. Self-Concept and Personality Theories 14. Social Influence 15. Cross-Cultural Consumer Behavior 16. The Influence of Demography 17. Reaching Consumers 18. Engaging Consumers through eMarketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The textbook explores the impact of mobile subscriptions and 60% of web traffic on consumer behavior, highlighting the application of psychological theories in marketing in the digital age. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Strategy |
| 9 (RLIN) | 8383 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mantel, Susan Powell |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cronley, Maria L. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cline, Thomas W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Jammu | Jammu | General Stacks | 03/10/2024 | Segment Book Distributors | 5412.60 | 658.8342 KAR | IIMJ-9594 | 24/09/2024 | 24/09/2024 | Book |