Consumer behavior in a digital world

Part 1: Consumer Behavior and Marketing Strategy 1. Understanding Consumer Behavior and Consumer Research 2. Consumer Focused Strategy: Segmentation and Positioning 3. Branding Strategy and Consumer Behavior Part 2: Consumer Information Processing 4. Consumer Perception 5. Learning and Memory 6. Automatic Information Processing 7. Motivation and Emotion 8. Attitude and Judgment Formation and Change Part 3: Consumer Decision Making 9. Consumer Decision Making 10. Behavioral Decision Theory 11. Biases in Managerial Decision Making 12. Strategies for Improving Managerial Decision Making Part 4: Consumer Social Influences and Contemporary Strategies for Digital Marketers 13. Self-Concept and Personality Theories 14. Social Influence 15. Cross-Cultural Consumer Behavior 16. The Influence of Demography 17. Reaching Consumers 18. Engaging Consumers through eMarketing

The textbook explores the impact of mobile subscriptions and 60% of web traffic on consumer behavior, highlighting the application of psychological theories in marketing in the digital age.