Services marketing: a strategic approach / Karen P. Goncalves.

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Material type: Text

TextPublication details: New Jersey : Prentice-Hall, 1998.Description: xiv, 222 pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Indore	658.802 S3G6 (Browse shelf(Opens below))	Available		IIMI-1088

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Previous	658.802 S2B8 Business marketing:	658.802 S2B8 Business marketing:	658.802 S2I5 IMC, the next generation:	658.802 S3G6 Services marketing:	658.802 S7C7 Strategic marketing /	658.802 S7D2 Strategic role of marketing:	658.802 S8 Strategic marketing management /	Next

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