Amul's India : based on 50 years of Amul advertising by daCunha Communications

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TextPublication details: New Delhi 2012 Harper Collins; Harper CollinsEdition: 1st edDescription: xi, 212 pages : illustrations (chiefly color), color map ; 22 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Udaipur	Shelf C5	658.827 (Browse shelf(Opens below))	Available		IIMU-003516

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Previous	658.812015195 Statistical Methods in Customer Relationship Management	658.827 Nine brand shaastras	658.827 Creating Passion Brands : getting to the heart of branding	658.827 Amul's India : based on 50 years of Amul advertising by daCunha Communications	658.827 Positioning for Professionals: how professional knowledge firms can differentiate their way to success	658.827 B2B brand management /	658.827 No logo : no space, no choice, no jobs	Next

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