B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.

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TextPublication details: Germany Springer, c2006.Description: xvi, 357 p. : ill. ; 24 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Udaipur	Shelf C5	658.827 (Browse shelf(Opens below))	Available		IIMU-002549

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Includes bibliographical references and index.

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