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Transnational management: text and cases in cross-border management by Christopher A. Bartlett and Paul W. Bemish

By: Contributor(s): Publication details: Cambridge University Press Cambridge, United Kingdom 2018Edition: 8th edDescription: xviii, 553 pages illustrationsISBN:
  • 9781108436694
Subject(s): DDC classification:
  • 658.049
Contents:
Introduction 1. Expanding abroad: motivations, means and mentalities 2. Understanding the international context: responding to conflicting environmental forces 3. Developing transitional strategies: building layers of competitive advantage 4. Developing a transitional organization: managing integration, responsiveness, and flexibility 5. Creating worldwide innovation and learning: exploiting cross-border knowledge management 6. Engaging in cross-border collaboration: managing across corporate boundaries 7. Building new management capabilities: key to effective implementation 8. Shaping the transnational future: defining an evolving global role.
Summary: Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Amritsar 658.049 (Browse shelf(Opens below)) Available IIMASR-01666
Book Book Visakhapatnam General Stacks 658.049 BAR (Browse shelf(Opens below)) Available IIMV-000846
Total holds: 0

Introduction
1. Expanding abroad: motivations, means and mentalities
2. Understanding the international context: responding to conflicting environmental forces
3. Developing transitional strategies: building layers of competitive advantage
4. Developing a transitional organization: managing integration, responsiveness, and flexibility
5. Creating worldwide innovation and learning: exploiting cross-border knowledge management
6. Engaging in cross-border collaboration: managing across corporate boundaries
7. Building new management capabilities: key to effective implementation
8. Shaping the transnational future: defining an evolving global role.

Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers.

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