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Managerial applications of multivariate analysis in marketing Myers, James H.
Material type:
TextPublication details: Chicago American Marketing Association 2002 Description: xix, 395 pISBN: - 9780877573012
- 658.8
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Ahmedabad | 658.8 M9M21 (Browse shelf(Opens below)) | Available | 158195 |
Total holds: 0
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| 658.8 M6P7 The pricing strategy audit | 658.8 M6Q8 Quantitative analysis in marketing management | 658.8 M6W4 Winning in high-tech markets: the role of general management | 658.8 M9M21 Managerial applications of multivariate analysis in marketing | 658.8 M9S3 Segmentation and positioning for strategic marketing decisions | 658.8 N2M2 Marketing successfully: a professional perspective | 658.8 N3 Networks in marketing |
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