Retailing in the 21st century: current and future trends
Material type: TextPublication details: Berlin Springer 2006 Description: xi, 413 p. With 79 figures and 32 tablesISBN:- 9783540283997
- Retailing
- Technological innovationss - Retail trade
- Retail management
- Pricing
- Retail trade
- Customers
- Retail marketing
- Multi-channel retail marketing
- Human resource management - Retail trade
- Supply chain management
- Marketing communications
- Customer loyalty
- Marketing intelligence
- Human resource management - Retail trade
- 658.87
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | Ahmedabad | 658.87 R32-1 (Browse shelf(Opens below)) | 1 | Available | 159541 | |||
Book | Ahmedabad | 658.87 R32-2 (Browse shelf(Opens below)) | 2 | Available | 159759 |
It offers a compendium of state-of-the-art, cutting edge knowledge to guide successful retailing in new millennium. The book brought together an impressive list of authors who include industry experts and leading academic scholars from Europe, USA, Australia and Asia. In the chapters these experts share their knowledge and insights about diverse topics ranging from retailing trends around the world to retailing strategies, marketing, operations and Human resource management.
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