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Exploring corporate strategy: text and cases Johnson, Gerry

By: Contributor(s): Material type: TextTextPublication details: New Delhi Prentice-Hall of India 2007 Edition: 6th edDescription: 1082 pISBN:
  • 9788177588606
Subject(s): DDC classification:
  • 658.4
Summary: Strategic Management at all levels both in UK and Europe. Europe's most successful strategy textbook with combined total sales of more than 500,000 covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Thoroughly revised, this 6th edition promises to be the best yet. For the first time ever the authors introduce the concept of viewing strategy through three separate lenses- 1) the tradition design view of strategy, 2) the notion that strategy can arise from experience and culture; and 3) the notion that strategy can be a product of emergent ideas.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Ahmedabad 658.4 J6E9/2007 (Browse shelf(Opens below)) Available 162261
Total holds: 0

Strategic Management at all levels both in UK and Europe. Europe's most successful strategy textbook with combined total sales of more than 500,000 covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Thoroughly revised, this 6th edition promises to be the best yet. For the first time ever the authors introduce the concept of viewing strategy through three separate lenses- 1) the tradition design view of strategy, 2) the notion that strategy can arise from experience and culture; and 3) the notion that strategy can be a product of emergent ideas.

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