Advertising media sourcebook / Peter B. Turk, Donald W. Jugenheimer, Arnold M. Barban.
Material type: TextPublication details: Lincolnwood, Ill. : NTC Business Books, c1997.Edition: 4th edDescription: vii, 102 p. : ill. ; 28 cmISBN:- 0844235210 (alk. paper)
- 659.1/0973 20
- HF5826.5 .A38 1997
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Indore | 659.10973 A2T8 (Browse shelf(Opens below)) | Available | IIMI-3042 |
Total holds: 0
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659.10954 C4I6 Indian advertising laughter and tears: | 659.10954 P2F2 FCB -Ulka brand building advertising : | 659.10954 P2F2 DraftFCB + Ulka brand building advertising: | 659.10973 A2T8 Advertising media sourcebook / | 659.111 A2K3 Advertising media planning: | 659.111 A2S4 Advertising media planning / | 659.111 M3M3 Media planning and buying: |
Barban's name appears first on the earlier edition.
Includes index.
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