Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.
Material type: TextPublication details: New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1991.Description: xiii, 299 p. : ill. ; 24 cmISBN:- 0029001013
- 658.8/27 20
- HD69.B7 A22 1991
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Indore | 658.827 M2A2 (Browse shelf(Opens below)) | Available | IIMI-3171 |
Total holds: 0
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658.827 L3V4 Legendary brands : | 658.827 L4I6 Living brand: | 658.827 M2A2 Managing brand equity : | 658.827 M2A2 Managing brand equity : | 658.827 M2A2 Managing brand equity / | 658.827 M2A2 Managing brand equity / | 658.827 M2A2 Managing brand equity / |
Includes bibliographical references (p. 277-287) and index.
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