Best face forward : why companies must improve their service interfaces with customers / Jeffrey F. Rayport, Bernard J. Jaworski.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0875848672
- 658.8/12 22
- HF5415.5 .R393 2005
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Indore | 658.812 R2F3 (Browse shelf(Opens below)) | Available | IIMI-16604 |
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658.812 R2B5 Raving fans: | 658.812 R2C8 Customer relationship management: | 658.812 R2D3 Design and management of service processes: | 658.812 R2F3 Best face forward : | 658.812 R3B8 Relation marketing: | 658.812 R3H3 Relationship marketing: | 658.812 R4R3 Reaching the goal: |
Includes bibliographical references ([229]-247) and index.
Interface as the next frontier of competitive advantage -- The interface imperative -- The front-office revolution -- What people do best -- What machines do best -- Putting the amalgam of people and machines to work -- Managing interface systems -- The interface audit.
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