Mass communication in India: a sociological perspective

By:

Vilanilam, J. V

Material type: Text

TextPublication details: 2005 Sage Publications New DelhiDescription: 223 p. ; 22 cmISBN:

9780761933724

Subject(s):

Mass media - India - History

DDC classification:

302.230954 V4M2

Summary: Tracing the progress of communications technology from primitive to contemporary times from a historical and sociological perspective, the author of this volume warns against equating mass communication with communication. While recognizing that electronic and digital communication is a fact of 21st century life, he reminds us that more than half of the world's population still does not benefit from these advances in technology. The overall message is that communication that is aimed at transforming society should not serve vested interests and instead must become a tool for ordinary people who can use modern systems to transform society. (http://www.uk.sagepub.com/books/Book228404/toc#tabview=title)

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	302.230954 V4M2 (Browse shelf(Opens below))	Available		172983

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Tracing the progress of communications technology from primitive to contemporary times from a historical and sociological perspective, the author of this volume warns against equating mass communication with communication. While recognizing that electronic and digital communication is a fact of 21st century life, he reminds us that more than half of the world's population still does not benefit from these advances in technology. The overall message is that communication that is aimed at transforming society should not serve vested interests and instead must become a tool for ordinary people who can use modern systems to transform society. (http://www.uk.sagepub.com/books/Book228404/toc#tabview=title)

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