Hey whipple, squeeze this!: a classic guide to creating great ads Sullivan, Luke

By:

Sullivan, Luke

Contributor(s):

Bennett, Sam

Publication details: 2012 John Wiley & Sons HobokenEdition: 4th edDescription: xiii, 386 pISBN:

9781118101339

Subject(s):

DDC classification:

659.132 S8H3

Summary: Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	Ahmedabad	Non-fiction	659.132 S8H3 (Browse shelf(Opens below))	Available	PM (26/10/2017)		178251

Total holds: 0

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	659.132 B3C6 The copywriter's toolkit: the complete guide to strategic advertising copy	659.132 S8H3 Hey whipple, squeeze this!: a classic guide to creating great ads	659.132 V2C7 The craft of copywriting	659.133 H8B8 Buzzmarketing: get people to talk about your stuff	659.143 H2C6 The complete guide to infomercial marketing	Next

Includes index.

Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.

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