The 22 immutable laws of marketing: violate them at your own risk Ries, Al

By:

Ries, Al

Contributor(s):

Trout, Jack

Publication details: 1994 Harper Business New YorkDescription: xii, 143 pISBN:

9780887306662

Subject(s):

Marketing

DDC classification:

658.8 R4T9

Summary: There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Ahmedabad General Stacks	Non-fiction	658.8 R4T9- 1 (Browse shelf(Opens below))	1	Missing 6		128946
Book	Ahmedabad	Non-fiction	658.8 R4T9- 2 (Browse shelf(Opens below))	2	Available		179929

Total holds: 0

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Previous	658.8 R2Q8 Quantum marketing: mastering the new marketing mindset for tomorrow's consumers	658.8 R3R3 Redmayne and week's market research	658.8 R4B6 Bottom-Up marketing	658.8 R4T9- 1 The 22 immutable laws of marketing: violate them at your own risk	658.8 R8T3 Textbook of salesmanship	658.8 R8T3 Textbook of salesmanship	658.8 S3C6 Concepts of marketing management	Next

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

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