HBR's 10 must reads: on innovation

To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: (1) Decide which ideas are worth pursuing, (2) Innovate through the front lines--not just from the top, (3) Adapt innovations from the developing world to wealthier markets, (4) Tweak new ventures along the way using discovery-driven planning, (5) Tailor your efforts to meet customers' most pressing needs, and (6) Avoid classic pitfalls such as stifling innovation with rigid processes.
This collection was previously published as "Harvard Business Review on Inspiring and Executing Innovation." We've moved it to HBR's 10 Must Reads series because the ideas are critical to the success of every manager and aspiring leader, meeting our high standards for must-read status.

Table of content:
The innovation catalysts /​ by Roger L. Martin
Stop the innovation wars /​ by Vijay Govindarajam and Chris Trimble
How GE in disrupting itself /​ by Jeffrey R. Immelt, Vijay Govindarajam and Chris Trimble
The customer-centered innovation map /​ by Lance A. Bettencourt and Anthony W. Ulwick
Is it real? Can we win? Is it worth doing? /​ by George S. Day
Six myths of product development /​ by Stefan Thomke and Donald Reinertsen
Innovation: the classic traps /​ by Rosabeth Moss Kanter
Discovery-driven planning /​ by Rita Gunther McGrath and Ian C. MacMillan
The discipline of innovation /​ by Peter F. Drucker
Innovation killers /​ by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih.
(https://cb.hbsp.harvard.edu/cbmp/product/11363-PBK-ENG)