The brand trust report: India study 2012 Chandramouli, N.
Material type: TextPublication details: Trust Research Advisory Pvt. Ltd., 2012 MumbaiDescription: 139 pISBN:- 9788192082318
- 659.102573 C4B7
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book | Ahmedabad | Non-fiction | 659.102573 C4B7 (Browse shelf(Opens below)) | Available | 193911 |
Browsing Ahmedabad shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
659.1019 A8 Attention, attitude, and affect in response to advertising | 659.1019 H4A2 About face: the secrets of emotionally effective advertising | 659.102573 B7 The brand trust report: India study 2011 | 659.102573 C4B7 The brand trust report: India study 2012 | 659.1072 D2A2 Advertising research: theory and practice | 659.1072 H2 Handbook of research on international advertising | 659.111 K3A2-2015 Advertising media planning: a brand management approach |
Trust is the very basic of social and busisness life. When it breaks down, it brings life, as we know it, crumbling down. Since the Brand Trust Report" (BTR), India Study, 2011 was published last year, several global events have shocked and rocked the world. The Worldwide financial crisis is evident when we see small countries succumb and go under and when the largest countries of the world show no signs of recovery from their moribund intensive-case condition. Companies considered "too large to fail" have failed and business leaders with impeccable records have been found indulging in questionable practices. Those business, governments, media and leaders, who chose the short-cut, and yielded to the lure of lucre and power, have caved in. Trust was thus eroded, creating a new band of skeptics, those who lack belief in everything, even themselves. Contents:- India's Most Trusted Brands, The BTR Methodology, Studying the Influencer's Mindset, Understanding the Brand Trust Matrix, All India Listings-By category - Top 1000, Zonal Listing- By Rank- Top 300, All India Listings by Rank- Top 1000.
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