Wild ride: inside Uber's quest for world domination Lashinsky, Adam
Material type: TextPublication details: Penguin 2017 LondonDescription: 228 pISBN:- 9780241278482
- 388.413214 L2W4
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book | Ahmedabad | Non-fiction | 388.413214 L2W4 (Browse shelf(Opens below)) | Available | 195411 |
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388.40286 T7 Transforming urban transport: the ethics, politics and practices of sustainable mobility | 388.40973 T7 Transit capacity and quality of service manual | 388.413 C6 Computer scheduling of public transport 2 | 388.413214 L2W4 Wild ride: inside Uber's quest for world domination | 388.413214097471 M2T2 Taxi: cabs and capitalism in New York City | 388.474 B3R3 ReThinking a lot: the design and culture of parking | 391 B2L2 The language of fashion |
Long-listed for FT Business Book 2017
The inside story of Uber, the multi-billion dollar disruptor that has revolutionised the transportation industry around the world
Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost.
In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit.
With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber's vault. It's a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.
https://www.penguin.co.uk/books/297682/wild-ride/
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