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Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, 2000.Description: xix, 295 p. : ill. ; 24 cmISBN:
  • 0761918523 (alk. paper)
  • 0761918531 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 302.23/07/2 21
LOC classification:
  • P91.3 .B385 2000
Online resources:
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Includes bibliographical references (p. 265-268) and indexes.

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