Data crush: how the information tidal wave is driving new business opportunities
Material type: TextPublication details: American Management Association 2014 New YorkDescription: vii, 280 p. Includes summary, notes, indexISBN:- 9780814433744
- 658.4038 S8D2
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | Ahmedabad General Stacks | Non-fiction | 658.4038 S8D2 (Browse shelf(Opens below)) | Available | 200996 |
Browsing Ahmedabad shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.4038 O6 On AI, analytics, and the new machine age | 658.4038 R2V2 Valuing data: an open framework | 658.4038 R6I6 Intellectual capital as a management tool: essentials for leaders and managers | 658.4038 S8D2 Data crush: how the information tidal wave is driving new business opportunities | 658.4038 T4 Thinking infrastructures | 658.4038011 K8B4 Big data, mining, and analytics: components of strategic decision making | 658.403802856312 S4D2 Data mining for business analytics: concepts, techniques and applications in R |
Table of Contents
Part one : what's driving the data crush?
1. Mobility
2. Virtual living
3. Digital commerce
4. Online entertainment
5. Cloud computing
6. "Big data"
Part two : the impact on business
7. Contextification
8. Socialfication
9. Quantafication
10. Appification
11. Cloudification
12. Thingification
Part three : how successful businesses will respond
13. Polarize
14. Accelerate
15. Data enable
16. Quantification
17. Gamify
18. Crowdsource.
The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information-without being drowned by it. Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. The book clarifies the key drivers: the proliferation of "big data" generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors combine to create an overwhelming universe of valuable information - all constantly updated in real time with billions of mouse clicks each day. It's daunting, but with this onslaught of information comes tremendous opportunity - and Data Crush will help you make sense of it all.
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