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Marketing strategies for competitive advantage / Dennis Adcock.
Material type:
TextPublication details: Chichester [England] ; New York : Wiley, c2000.Description: viii, 406 p. : ill. ; 25 cmISBN: - 0471981699 (acidfree paper)
- 658.8 21
- HF5415 .A3234 2000
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Book
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Lucknow | 658.8 ADC (Browse shelf(Opens below)) | Available | IIML-28569 |
Total holds: 0
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| 658.72 MOO The science of high-performance supplier management : | 658.787 CON Connective technologies in the supply chain / | 658.787 SIL Inventory and production management in supply chains / | 658.8 ADC Marketing strategies for competitive advantage / | 658.8 CHA The slow pace of fast change : | 658.8 HAR Harvard business review on marketing. | 658.8 HUT We're going on a leaf hunt / |
Includes bibliographical references and index.
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